The Breeders Cup Experience

In advance of the 37th running of the Breeders’ Cup World Championships coming up on November 6th & 7th at Keeneland Race Course, the BC group unveiled #MyBreedersCup, a multi-pronged digital and social program designed to bring the best of the upcoming event to fans around the world.

It was created in response to the recent decision to conduct the 2020 event without fans on-site due to COVID-19. The program provides fans with new opportunities to interact with the championship event remotely.  

The Breeders’ Cup will be broadcast live on NBC, NBCSN, NBCSports.com, and the NBC Sports app, as well as on BreedersCup.com

Expanded Broadcast and Digital Streaming Offerings

Breeders’ Cup has been working with official media partner NBC Sports to implement pioneering production elements that will allow viewers of the live broadcast to watch the races like never before. This year’s Breeders’ Cup will have the most robust on-site production ever for a horse racing event, with NBC having access to 80 cameras for their coverage.

One innovation, a high-power camera dubbed the BatCam, will make its debut at Keeneland this year. The BatCam is a cable-supported, high-speed camera mounted to an extensive network of overhead wires that provides dynamic aerial views of the races. With top speeds above 100 miles per hour, the camera can move swiftly across the racetrack to capture the action, boasting unrivaled high-definition video quality and stability even in undesirable weather conditions that typically obscure most sports cameras.

The Jockey Cam is back again this year, having debuted in the U.S. at the 2017 Breeders’ Cup Championships. This year two Jockey Cams will be worn by select jockeys during races throughout the two-day World Championships. NBC Sports will also integrate video content from the Jockey Cams into their Breeders’ Cup race-day coverage to enhance the at-home viewing experience.

In addition, NBC will incorporate on-player microphones to produce close-up audio effects that bring the viewers closer to the racehorses and jockeys. This advanced microphone technology will extract audio from transmitters worn by various jockeys, owners and trainers to create a dynamic field of high-fidelity audio, offering behind the scenes access into the races with sounds and conversations directly from the field.

NBC and the Breeders’ Cup are doing their best to give you an at-the-track like experience. Without the bathroom lines.

Next week the Daily Racing Blog will take a look at a few of the High Rent Breeders Cup races.

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